Code of Content eGuide
SquarePlanet
"Code of Content: A Pirate's Guide to Creating Amazing Presentations" in print form.
"Code of Content: A Pirate's Guide to Creating Amazing Presentations" in print form.
Code of Content eGuide section on explaining the SquarePlanet approach, displayed on an iPad.
Code of Content eGuide section on explaining the SquarePlanet approach, displayed on an iPad.
Code of Content eGuide landing page displayed on mobile device.
Code of Content eGuide landing page displayed on mobile device.
Overview
SquarePlanet is a presentation coaching, branding, and event production company based in Chicago, IL but works with clients all over the United States. As the Marketing Director, one of my core initiatives was to create an inbound content strategy to attract new clients and influencers. One part of the strategy was creating a lead magnet to attract people. 
Our solution was to create a downloadable eGuide which outlined the SquarePlanet method for creating engaging content and how to present it well. I partnered with our Content and Leadership teams in drafting the bones, but I lead the charge on the design and implementation of the technical components. 
Features
• Hyper-linked Table of Contents
• Call-outs linked to web-based content and resources
• Click-to-Tweet links, pre-programmed with content
• Custom Form Fields for worksheets and exercises
Results
• Hundreds of new leads during the release quarter
• Expanded social reach through sharing and click-to-tweet feature
• Integrated lead-magnet with company presentations and boosted engagement

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