Case Studies
About
Resume
Hi, I'm Derek. Product Design Leader — User Experience and Design Systems
Case Studies
About
Resume
Expert Design Review Grows Sales Pipeline by $1.2M+
An analytics audit and expert review of Clearwater's website user flow lead to strategic changes in the site's design yielding a 44% increase in organic demo requests, $240k in attributed campaign revenue, and $1.2M+ in the sales pipeline.
Clearwater Analytics
Anti-Racism Mobile App
Helping people learn, apply lessons, and contribute financially to become better anti-racists through daily delivery of short form video content and achievable exercises.
Woke App
Website + Strategy
SquarePlanet underwent a full marketing website overhaul along with the creation of an inbound content strategy to expand their reach and attract better leads.
SquarePlanet
StoryBank Mobile App
Our team aimed to create a concept app to help people capture thoughts, ideas, and stories to use in presentations.
SquarePlanet
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